Alex Pfaff
Director Creative Services at H&O Germany
Advertsing is like football, just without the goals: in the end, it is about the team. About passion. When there’s no devotion, it won’t work. Especially in creation. Winning prizes is great (I am really proud of the HowTo magazine). But what matters in the end is whether it works and whether the client gets it.
As an avowed citizen of Offenbach, I stand true with my team, the Kickers, even if it gets hard sometimes. Supporting the winners is always easy. Sometimes, you also have to fight. I relax at home, on my sofa with my family. Or at the grill, watching the porterhouse steak. And one day, speeding on the steep curve of the Nürburgring in a 1967 Dodge Dart V8, that would be fun.
